Think of successful Internet Marketing Strategies as "survival of the fittest" strategies. Darwinian school of thought rings truth in internet marketing, for as marketers, we find ourselves constantly evolving and innovating our strategies to stay relevant, which in today's terms, refer to internet marketing strategies on how to ride out the recession.
While developing such strategies for the recession, we should first acknowledge that the internet or the digital information economy is part of the solution to get us through the recession, not the problem. We need to open our eyes, with our ears on the ground to find out, how are people going about their daily tasks these days, Telecoustic what are the channels people gravitate toward where they locate vital and reliable information related to their current job or looking for a job, the key question to ask is: where are people seeking information now?
The recession has in effect, driven more traffic to the internet today than it was just several months ago. The need to make correct decisions about day to day tasks when a household budget or personal expense is shrinking is crucial, the need to find the next job is critical. Frugal is the new virtue, greed is out.
Information should be free, what people do with such information is the holy grail for success. The more we give, the more it comes back, this is the power of the internet. The reason why the internet can do this, is because the more people get involved in sharing and transmitting information, the more the volume of traffic on the internet, and therefore the more internet business opportunities are created. It is not a finite pie that diminishes what we can earn when more people jump on the web. In fact, the web traffic surge would only increase the size of the pie.
The digital information economy demands a complete paradigm shift from the usual way we look at the physical world economy that we've become so familiar with. In the virtual world, one unit of input could produce exponentially multiple units of output, because as soon as you have produced your very first product, it costs almost nothing to reproduce multiple copies of the same product.
If you don't have a physical product to sell, perhaps what you know and are willing to share, be it inspirational, technical or skill-based information, could be turned into a digital information product.
For example, some people are turning their hobbies into money-making internet businesses by producing "how-to" tips in the form of e-books, then making these available on the internet to like-minded people who are willing to pay a small fee for such information. With e-books, there isn't a stockpile of copies sitting in a warehouse waiting to be sold, so no significant initial investment is required to develop and test if an e-book would sell. The benefit of the internet as a marketplace is that you will know very quickly if your product is in demand. You could also collect feedback from would-be customers on how you may improve your product for a better chance to close the sale. The influx of consumers publishing information for consumers is a direct response to market demand.
For businesses that have some physical products to sell, the internet is ever so important. If used effectively, the internet is home to digital brochures or billboards with your product information, and could even allow consumers to purchase your products from the comfort of their homes.
To start, all you need is a change in perception and adopt the right attitude - embrace the internet, learn the technology, and start a conversation.
Recommended titles:
eBook Power by Tom Hua http://www.genuineresidualincome.com/eBookPower/
The Golden Book of Proof by Proven Business Systems in Association with Brett McFall http://www.genuineresidualincome.com/TheGoldenBookOfProof/
Yean Cheong, Internet Marketing Business Coach
Yean has twenty years marketing, hospitality & retail development and senior management experience across multiple industries in Australia and Asia. Having worked on marketing communications for both global and local businesses, she knows what works, and consistently plays a pivotal role in the development of offline and internet marketing strategies for clients. Living in Brisbane Australia, Yean is a member of the Australia Direct Marketing Association (ADMA) Queensland committee, conducts the Digital Marketing course for ADMA in Brisbane, is an active member of the interactive industry and speaks at numerous digital marketing conferences and events in Australia and the region.
Copyright 2009
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