As more and more people dive into Facebook, business owners everywhere are rolling their eyes. The collective sigh is generally followed, by "great, one more thing to do!" One more task to do in a day that is already busy and an economy that is challenging. Who really has the time to add another task in their day?
Most businesses don't have a full time online marketing professional. Even those that do, if you would ask them about their Facebook Marketing Strategy they would likely utter something along the lines of they are "adding friends" and "doing status updates". Not exactly a strategy that will bring more sales monthly. With the demands on the schedule and budget being tight, Telecoustic how can you generate more interactions and sales from those on Facebook without doing any more work? The answer is connectivity.
This doesn't mean you have to hire a programmer or a team of professionals to make a focused branding strategy, it merely means getting results out of the marketing that you are already doing and exposing that work through your Fan Page. Consider for a moment the following online marketing activities and see how they can benefit your social marketing efforts.
Blogging - Many businesses have jumped onto blogging over the past few years. Instead of just hoping that people are subscribing to your feed consider letting those on Facebook know about your blog. On your fan page you can expose your blog feed through the note application or even a tab. Giving those on who land on your fan page daily and opportunity to check out what's going on your blog can bring you new subscribers daily.
Twitter - Big and small businesses have been building followings on Twitter. While some have taken it to the extreme (Southwest, Dell, etc) many businesses still struggle with how to get more from this medium. Consider sharing your Twitter updates with the Wall of your fan page. There are many applications to choose from share Twitter on your fan page the key part is to connect it and let those who "like" your business tell you what they like.
Video - Video is still only being used by a few brave businesses. Users love watching video which means the more you share the greater opportunity for sales. You can easily connect your fan page to your YouTube channel.
There are many different ways to connect applications to your Facebook Fan Page. Be careful not to recreate your entire website, just connect applications that will allow your prospects to join the conversation and give them an opportunity to do business with you.
When you want to discover more ways to grow your business using a Facebook Fan Page, consider downloading our powerful free report on Building Raving Fans and Doubling Your Sales - rel=nofollow www.MarketingFanPages.com
Jamey Bridges is one of the coaches and speakers of Todd Bates Systems.
He speaks nationally on the subjects of internet marketing, search engine optimization, and social marketing. With an emphasis on cost effective marketing strategies he shares methods for business owners and sales professionals that are designed to generate leads and increase sales. All aspects of business marketing and conversion are covered from Search Engine Optimization and Pay Per Click to Social Networking. Training programs are designed to help professionals discover what is needed, apply the methods, and see results monthly.
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